Portfolio Showcase

Canna Wellness Clinics

  • Co-founded company and created all necessary legal and business assets.     

  • Disseminated written policies and procedures related to compliance activities, human resources, and operations.    

  • Advised internal management and business partners on implementation and operation of compliance programs.    

  • Organized all marketing firms and ventures, helping CEO with business strategy focused on client volume and retention. 

  • Grew the startup to become the largest-by-patient-volume MMJ clinic in South Florida while operating as both Chief Operating Officer and General Counsel.

  • Guided brick-and-mortar business that catered to the elderly through COVID-19 shutdowns - utilized and monetized existing patient base through innovative methods and kept business not only alive but thriving.

Cook Digital Corp.  &
Cook Capital Group, LLC

  • Took over operations for a $6m/year company and grew it to $14m in the first year.

  • Did the combined roles of General Counsel, Chief Operating Officer, Chief Creative Officer, and Chief Marketing Officer for several companies. Started and managed many companies across the healthcare and e-commerce spheres.
  • Managed a fleet of virtual assistants and in-person employees across international time zones and through an entire portfolio of companies.
  • Closely monitored and worked with various marketing teams on many ad platforms.
  • Consistently and creatively created new retail product designs, many of which went viral in their niches.
  • Drafted and reviewed various transactional legal documents, including services contracts and trademarks, contracts with suppliers, distributors, and commercial real estate transactions.
  • Managed the information technology portion of the businesses, including light coding and website design when needed.
  • Responsible for the brand image, tone, and voice for all portfolio companies, including social media programs and influencers.
  • Analyzed operations to evaluate company performance and to determine areas of potential improvement.
  • Consistently grew the lifetime value of leads by growing the returning customer rate from single digits to over 30%.
  • Managed COVID-affected supply chain, manufacturers, and inventory and sales management throughout the crisis.
  • Coordinated with and managed outside counsel for various corporate legal issues that went outside in-house expertise.